The Blog
Practical Salesforce engineering – Apex patterns, integration architecture, and platform decisions explained.
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When to use Flow vs Apex: a practical decision framework
Flow or Apex isn’t a religious argument. A practical decision framework for when each one wins, and why the wrong call costs someone a year later.
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Why “more clicks” is a business problem, not a UX detail
Click count isn’t a UX nitpick, it’s an operating cost. Here’s how to audit Salesforce processes and turn wasted clicks into a real business case.
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Why Your Data Cloud Unified Profiles Might Be Duplicating Silently (And How to Fix It)
If you’ve been running Salesforce Data Cloud for a while, you’ve probably hit this: identity resolution looked fine when you set it up, match rates seemed healthy, and then months later someone notices two “Unified Profiles” for the same customer — one with the old email, one with the new one. No error. No alert.…
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Connecting Claude to Your Salesforce Org with Hosted MCP Servers (A Beginner-Friendly Walkthrough)
If you’ve been copy-pasting record details or SOQL query results into Claude by hand, there’s now a much faster way. Salesforce runs its own set of “Hosted MCP servers,” and Claude can connect to them directly. Once connected, you can ask Claude things like “what’s the status of the Acme opportunity?” in plain English, and…